Click image above to view gallery.

This season we unveiled the Miami HEAT positioning statement “Good Enough Ain’t Enough” - and that sentiment didn’t just apply on the court. Utilizing our versatile and “local celebrity” Dancers, we evolved the traditional and already highly-sought-after HEAT Dancer poster into a jaw-dropping, full-color, premium magazine.

Shot on-location at The Epic Hotel in downtown Miami, the HEAT Dancer magazine included the annual poster featuring bikini-clad dancers as well as individual shots of each girl in evening wear. This unique and novel approach to the traditional poster not only created an additional revenue stream for the HEAT group but also generated excellent PR and special event opportunities.

Check out the behind the scenes video here.
Check out the unveiling event here.

Art Direction: Chris Romero, Manny Fabian   Photography: Brad Tuckman, Kristy Horst for KSC Studio