This television spot spearheaded an effort in the early 1990’s to encourage Florida residents to visit the Florida Keys & Key West during the summer months. Still an emerging destination, the campaign helped to usher in a new era of tourism to the Florida Keys & Key West resulting in the virtual elimination of an “Off-Season” and the highest occupancy levels and room rates in the country.

Director: Louis Koerner for Big Storm. This work was created for Tinsley Advertising.