With 2.4 million residents, Miami-Dade ranks as one of the largest and most ethnically diverse counties in the entire U.S. Unfortunately, it also ranks as one of the poorest and most under-educated. To improve early childhood education, the United Way and The Early Childhood Initiative Foundation joined forces to launch the “Teach More. Love More.” program.

With a simple yet profoundly important message at its heart, it was decided that billboard advertising should be the campaign’s major messenger. The boards juxtaposed thought-provoking messages of proper parenting with tight black & white photography of young children.

The campaign was very successful, increasing website hits by inquisitive young parents and greatly improving overall awareness of the initiative.