Southern Brand recently created some digital shorts for the Miami HEAT featuring rookies Michael Beasley and Mario Chalmers goofing on their “new guy” status and the fact that neither suffers from a lack of self-confidence. The Chalmers spot was a spoof on D. Wade’s Robbins, IL spot for Converse and the OTB spot was just Beasley being Beasley. Originally slated for internet only, the spots ran on HEAT.com and something2prove.com and after audience response, were re-cut to run as :30’s during game broadcasts.