The Goldman Properties Company was founded in 1968 by the visionary Tony Goldman. He cut his teeth in the real estate business in New York’s Upper West Side by renovating brownstones. And that’s when his love for historic preservation began. He was the pioneer of the SOHO district in NYC, giving birth to the alternative lifestyle of “Loft Living.” His concept of “from the street up” development has spawned some of the most vital, thriving neighborhoods in America, including SOHO, Wall Street, South Beach, The Wharf District in Boston, Center City in Philadelphia and the currently emerging neighborhood of Wynwood in Miami.

Mr. Goldman came to Southern Brand in 2006 to work on branding Miami’s Wynwood neighborhood. From there we have worked with Tony, and his partners, daughter Jessica and son Joey, branding neighborhoods and marketing properties in Boston & Philadelphia as well as helping to re-brand Goldman Properties through a short film and re-imagined company website.

Working with Mr. Goldman and his family has been an amazingly educational and fulfilling experience for us at Southern Brand. Mr Goldman sees the world differently. He approaches each project as an opportunity to do something unique. Something remarkable. He champions innovative thinking. And he’s a bottomless well of knowledge and insight, always willing to share it. And he’s got a helluva lot of soul. We’re proud to call him “friend”.

Check out the GP site and digital short here.