Southern Brand recently put together some pro bono work for S2BN Entertainment and the Hudson River Sloop Clearwater. Founded by legendary folk singer and activist Pete Seeger, the sloop Clearwater is the centerpiece of Clearwater’s public education programs. Clearwater is a 106-foot wooden sailing sloop designed after 18th and 19th century Dutch sailing sloops. In 1966, Seeger had the vision that the public would come to care for all of our threatened waterways by learning to care for one boat and one river. He inspired a group of dedicated people who made the dream a reality. Launched in 1969, Clearwater serves as a moveable classroom, laboratory, stage, and forum. More than a dozen national and international programs have successfully modeled programs after those pioneered by Clearwater.

Each year, Clearwater accommodates nearly 13,000 children and adults for education sails that teach history, biology, and environmental science and navigation along the Hudson River, New York Harbor and Long Island Sound. Thousands more are reached through on-land classroom visits, field programs and public exhibits. (more)

The work was for the Clearwater Benefit Concert To Celebrate Pete Seeger’s Life & Legacy at Madison Square Garden on May 3rd. 

Concept Boards // Photography courtesy of Annie Liebovitz // Additional photo credit: Corbis/Christopher Felver