Nestled between Naples and Fort Myers on Florida’s west coast, Bonita Bay offers 2,400 acres of gorgeous homes and breathtaking natural surroundings. But while Bonita Bay’s developers trumpeted the environmentally friendly aspects of its community, the public remained skeptical about any construction in an unspoiled area.

Print and television executions were created, showcasing the synthesis of natural and man-made beauty within Bonita Bay.

The campaign was a tremendous success, helping to quickly sell out all available inventory and winning a National Addy Award for Best Multimedia Campaign.

Work created for Tinsley Advertising