For the 2008-09 Miami HEAT Dancer poster we needed to bring the sizzle. The Dancers had just come off their 3rd straight victory as the “Most Popular Dance Team in the NBA”. They had to have a poster that was worthy of their stature. Working with HEAT corporate partner The Islands Of The Bahamas, we shot the dancers on location at the beautiful Atlantis resort on Paradise Island. The partnership also served to market the Islands of the Bahamas to HEAT fans throughout South Florida, incorporating the imagery in downloadable wallpapers, online photo galleries, in-game videos, contests and collateral materials. The posters will also be used at HEAT Dancer appearances and events throughout the entire season. Once again setting the standard for partnership marketing in the NBA.

Check out the behind the scenes video here.

Photographed by Brad Tuckman. Retouching: KSC Studio.