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Southern Brand Collective took home the “English Broadcast Best of Show” at the Greater Miami Addy Awards for it’s television work for Brazil-based wireless “infotainment” provider blah! The three 30-second spots spearheaded a targeted North American launch for blah!, and showcased an array of authentic, memorable young characters. The spots aired alongside radio and grassroots events. Shot in just four days and entirely in South Florida, the spots introduced audiences to a series of “aliases” for blah! users of wide-ranging backgrounds. Locations ranging from Tulsa, Oklahoma to Waikiki, Hawaii “appear” thanks to superb location scouting and diligent editing by Miami-based Jellyman Film Co., who also filmed the spots. An original, acoustic musical track, created by Human - NYC, provided the backdrop.

When Miami Brewing Company entered the crowded, competitive microbrew category in the mid-1990’s, it did so with a plan to celebrate the eccentricity of the South Florida lifestyle while adhering to strict German brewing standards. On a budget every bit as limiting as those standards.

To build awareness of the new brand and help move cases of Hurricane Reef, a grass-roots campaign of posters, case cards & point-of-sale materials was developed.

Demand soon exceeded supply for the Hurricane Reef Pale Ale label, and the campaign was awarded a Gold Addy Award. The brand was eventually sold to a larger brewer.