Merchandising:

With over 60,000 entries annually, the ADDY® Awards are the world’s largest advertising competition. And since last year allowed us to produce some work we were real proud of, we decided to enter 10 of our favorite pieces – and 9 of the 10 won!

The work ranged from our buzzed-about HEAT Billboard that kicked off the ’09-’10 season calling out the “Doubters”, to our own company store website. We were even nominated for “Best of Show” for the book we created for Pat Riley commemorating his Hall of Fame Induction.

Click above image to see gallery of work.

Best of Show Nominee
Pat Riley Hall of Fame Induction Book

Gold Addy’s
Pat Riley Hall of Fame Induction Book
HEAT Doubters Billboard
Miami HEAT Blue Note Campaign
Miami HEAT Blue Note Photography
Miami HEAT 09-10 Brand ID Photography
North Mississippi Allstars ‘Snakes’ Poster

Silver Addy’s
D. Wade Good Enough Ain’t Enough :30 TV Spot
Filling Station ‘Stupid’ Print Ad
Southern Brand.com Website

Southern Brand’s recent collaboration with Luther Dickinson and North Mississippi Allstars - a series of Limited Edition, hand-pulled silkscreen posters.
The first two in the series are:

“Snakes In My Trees”
Inspired by the band’s acoustic album, Mississippi Folk Music - Vol. One. It’s a two color print: matte black on deep red with metallic gold flake. The background color actually changes as you walk past or the lighting shifts. Printed on a 19” x 25” premium Smart White 80lb. cover stock.
Only 125 printed.

“Keep The Devil Down”
Inspired by the band’s album, Hernando. To coincide with the band’s 2010 Let It Roll Tour. It’s a three color print: matte black & gray on antique white with a metallic flake. On a 19” x 25” premium Smart White 80lb. cover stock.
Only 125 printed.